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Because we gather information about the customers of, we feel you should fully understand the terms and conditions surrounding the capture and use of that information.


Information gathers and tracks gathers two types of information about users: 1) Data that users provide through optional, voluntary registration on our site, and 2) aggregated tracking information derived mainly by tallying page views throughout our sites. Such information enables us to better understand the demographics of our customers. does not provide this information to any other third parties under any circumstances.

Questions regarding this statement should be directed here.


Usage tracking tracks user traffic patterns throughout and this information is correlated with data about individual users. Overall usage statistics, according to a user's domain name, browser type and MIME type gotten by reading this information from the browser string (information contained in every user's browser), are also broken down. also tracks and catalogs the search terms that customers enter into our search tools, but this tracking is never associated with individual users.



A cookie is a small data file that certain Web sites write to your hard drive when you visit them. A cookie file can contain information such including a user ID that the site uses to track the pages you've visited. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. uses cookies to track the items you add to your shopping card.

If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie.

You can refuse cookies by turning them off in your browser. However, you need to have cookies turned on to purchase king cakes through


Use of the information

We track search terms entered in our search function as one of many measures of what interests our users. But we don't track which terms a particular user enters. creates aggregate reports on user demographics and traffic patterns. never shares individual personal information with anyone. uses the above-described information to tailor our products to suit your needs and help us better understand our customers demographics. We do not share information about individual users with any third party.


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